From the archive · 1958

M&M/Mars comes to town, 1958

A blue 'Welcome to Hackettstown, Incorporated 1853' sign with a Victorian-building emblem, held up by red and yellow M&M character cutouts on a green lawn.
The town's own welcome sign, held up by the M&M's. In Hackettstown, the candy and the town share one identity.
Photograph by January O'Neill

Ask anyone in America what Hackettstown is famous for, and the answer comes wrapped in a candy shell.

In 1958 — one year before Fiedler Real Estate opened its doors down the street — M&M/Mars opened its manufacturing plant in Hackettstown. The plant has been making M&M’s here ever since, and the company’s presence reshaped the town: jobs, families, houses, schools — the whole geography of a growing community.

For a real estate firm founded the following year, Mars wasn’t just a neighbor. It was the engine behind a generation of the town’s growth — and behind a great many of the front doors this firm has helped open since.

Have photographs of the plant’s early years, or memories of working there? This story will grow with them — tell us.

Sources

  • Mars, Incorporated — company history

← The Fiedler Local History Archive